During the COVID-19 pandemic, it has been brought to our attention that many people are utilizing ride share applications such as Uber and Lyft, along with food delivery services such as DoorDash, Uber Eats, etc. to provide extra income during these tough times. It is important to know and understand how participating in these services affects your auto insurance coverage. If you are participating in these services, please contact our office to verify your coverage options.
The last few months have been a strange place in this world. It has caused much pain, sadness, anger, confusion, and despair. It has been an inconvenience for some, devastation for others. It has disrupted the way we live, work, and play. As much as it has physically distanced everyone from each other, it also has brought many closer than ever. It has forced all of us to be more contentious of the way we communicate, how often, and to whom. It has made us realize what is important in life and what part of our “old” life we no longer want to continue.
As a small business, it has taught us gratitude. We are thankful for our technology so we may continue operating despite a pandemic. We are thankful for our leadership who lead our team through this ever-changing world. We are thankful for our staff who bring their A-game each day. We are thankful for our clients who have given us grace and been supportive throughout it all. Above all, it has made us thankful to be able to lean on each other during these hard times.
As the world continues to change, we hope we can all continue to lean on each other. Whether that be supporting your child’s teacher as they learn to navigate a new way of teaching, supporting and encouraging our community leaders as they make decisions on how to push forward, or just lifting those up who are hurting the most due to the pandemic.
Ourselves, our children, our communities are resilient. We may each survive on our own, but we will succeed when working together.
From acknowledging our rich past to embracing a bright future
Who doesn’t love the feeling that comes with getting something new? A new pair of shoes; a fresh coat of paint; a fun new hairdo…there is just something about it that makes us feel good and draws others closer too. Sure the old shoes, walls and cut were reliable and served their purpose. There is just something about getting something new to bring on a whole new perspective. Many times you live with something day in and day out and you don’t realize it is dated, or a little tattered. You have to step back and take a look with new eyes. As other small business owners know, it is difficult to work IN your business and ON your business—yet it is necessary every single day.
I co-own and work in an insurance agency that is the longest standing agency in the community, built from the ground up, serving thousands of clients and providing ‘peace of mind’ for the last 87 years. Several months ago we took a step back and looked at our agency from a different perspective…the outside in. In this new age of instant everything, push button, hands free, wireless, ageless yet aging world, we realized we needed to make changes. With all due respect to our forefathers and mothers, we just realized we didn’t have a brand that truly defined our team.
“All great changes are preceded by chaos”-Deepak Chopra
How true Deepak! We contacted IronGate Creative, a local branding firm that worked with us for several months to learn the true personality of our business. We interviewed current clients, past clients, companies, the mailman—anyone we could to ask ‘what was their perspective of Harrington-Hoch?’ Once we focused in on the results, we worked on our rebranding plan. We navigated our way through color changes, logos, mission statements, tag lines and billboards. In the end the dust did settle—and believe me, there was a lot of dust after 87 years of little to no change.
We are proudly displaying our new logo, tagline, billboards, website, stationary and signage. In the process we learned our true personality from those we serve. We are professionals with a sense of humor, along with a serious commitment to serve. A couple of new colors thrown in a redesigned ‘H’ and a new tag line that continually resonated with our team spirit might be the main two changes the community notices. But the process is what made the most impact on our team. We are renewed and excited way beyond the branding change. We are strutting a new spring in our step, glowing in the brightness of our new surroundings and one hundred percent committed to our new edgy ‘Do’!
Harrington-Hoch works best when things go wrong,
so that you can focus on the things that matter.
We got this!